Dear Youtube Creators


About a year ago I had the idea to compile all of the moments of honesty and vulnerability I’d seen from YouTube creators. I was inspired by creators who were risking vulnerability and sharing real-life hard truths, personal struggles, and honest thoughts. I admire people who let others in because it takes courage to talk about things in your private life.

Above is my video called “Dear Creators”. The video features twenty YouTube creators’ real-life moments as well as my words.

The purpose of the video is to ask content creators (those featured and the thousands not featured) to join the movement of transparent living. I know Youtubers— vloggers especially— like to upload videos that are happy, positive, and well-edited. We like to keep aesthetically pleasing social media feeds and to snap and tweet the fun and happy parts of our lives. That’s the highlight reel— the collection of picture-perfect, movie-worthy moments we’re grateful to experience, (and that we should have lots of) and there’s nothing wrong with a highlight reel. I sincerely hope you have lots of wonderful moments and memories in life. But the danger of a highlight reel life comes when there’s no balance. When there are no “low-lights”, that’s an inaccurate depiction of a real life, because real life is full of highs and lows. Sharing real moments may mean losing followers or having to deal with haters, but only sharing the good moments is dishonest.

Connection and meaningful conversation happen when you let people in. Just look at the amount and depth of the comments on videos where creators share about things going on in their lives. Those moments resonate deeply with people because we’re not always open or honest about the things we’re dealing with, especially the things that hurt. We convince ourselves that no one can relate to us, and we hide our problems when in reality, there are thousands of people going through similar situations. but there’s value and freedom in sharing, for both the speaker and the listener. So I hope creators continue to put out content that is fun, happy, and visually stunning because most of us do have great lives, and wonderful experiences to share. But I also hope they take the transparency pledge.

This is a call to action for balanced, (not equal) sharing. That means sharing your not-so-good days along with all the great days to remind those watching that you too are human. We know the power the YouTube platform holds and as creators and viewers, we have the power to be the people who remind and encourage others to live transparently.

Let’s be the people who tell our truth and not our business— who are happy instead of faking happy.

We, the most globally connected, technology-savvy generations have the ability to enjoy each other’s happiness and be a source of comfort for each others’ sadness. Pledge to share your reel and your real.


Featured YouTube Creators:
BfvsGf | The Michalaks | SuperwomanVlogs | Gabby- Gabriella Lindley & Gabriella
Joey Graceffa  | Dose of Fousey  | Travis Williams | More Zoella | Kevin Edwards Jr2 & ADayWithKev | WhenTheKidsGoToSleep | Jim Chapman | pixiwoo | BaileyLiving
SamanthaMariaVlogs | Latoya’sLife | SprinkleofChatter | bitsandclips | ProductJunkieXoxo
PsychoSoprano | Grace Helbig


Brains & Beauty | Whitney, Louise, Fleur, and Zoë

Nap85, Sprinkleofglitter, fleurdeforce, zoella

Main channels, vlog channels, beauty products, makeup lines, husbands/boyfriends, daughters, pets, brand ambassadors, photo shoots, meet & greets, charities, authors, live events, self-employed, entrepreneurs … ambitious young women.

Isn’t it crazy that not too long ago the masses viewed women as people who could/should just keep house and raise kids, or believed that they weren’t fit to be CEOs, leaders, athletes, or balance a professional and personal life? Ridic.

Whitney, Louise, Fleur, Zoe, four of the best in the biz. I chose to highlight these 4 because not only do they use their platform to inspire, helps others, and earn a living doing what they love, they all do so while maintaining two YouTube channels, a home/family life, and businesses of their own, and they do so graciously.

If makeup, hair, and fashion are your thing, their main channels have all the looks and styles you’ll need, from hair tutorials and product reviews, to sharing some of their favorite items. If you’re more of a reality TV fan, like, REALity or you enjoy watching people live their everyday lives, their vlog channels and videos are where it’s at. Real moments, lazy days, stressful events, panic attacks, exciting weeks, girl problems, bad hair days, parenting fails, genuine excitement, and meeting their viewers in person, they let us in on it all.

Intelligent women who enjoy fashion and nice things but don’t live for it, who aren’t afraid to go bare faced or full makeup, and who empower others to do the same.

Collectively, we feel pride when people whose videos we watch or whose journey we get to witness seize their opportunities and experience whatever their definition of success is. It is inspiring to myself and the millions of young viewers who witness what hard work, dedication, and saying yes to things, even if they’re scary, can bring you.

Kudos to Whitney, Louise, Fleur, and Zoë may this be just the very beginning of your journey. We can’t wait to see you realize your full potential. Thank you for putting great work into the world and motivating others to do the same.

Whitney, Louise, Fleur, and Zoë, may this be just the very beginning of your journey. We can’t wait to see you realize your full potential. Thank you for putting great work into the world and motivating others to do the same.
Strong women

YouTube Thanks

YoutubersFew things make me happier than young people doing things they’re passionate about and making a living doing it; it’s why I created Launch. So, I love YouTube as much as the next person, in fact Launch has brand new content coming to our channel soon because it’s a great platform to spread ideas and share things that matter.
Popular YouTubers started out making videos just for fun or they uploaded something to share with friends or family who were far away. As their views grew, and people began to thumbs up, subscribe, and leave comments, they made more videos. Few of them started out thinking they could earn a living from their videos. No one walked into their bedrooms or kitchens and begged them to start making videos, vlogging their friends and family, or recording themselves playing video games. They started, out of a pure desire to entertain themselves and others, and because of that, they gained a following. Millions of dollars are now earned by people posting their own content for the world to enjoy. Harley even told us so. It’s fantastic to witness, but I wonder…

Has YouTube Become More ME, ME, ME, Than YOU?

I just watched a 9 minute Youtube video and during those 9 minutes the person I was watching told me to follow, add, like, subscribe, comment below, buy, listen to, and watch this other video.
Yo, Son; that’s a bit much! I get it, it’s a business, we all suffer through hearing about Audible, Nature Box, and not skipping Ads because we WANT the YouTubers we watch to succeed. We want them to earn a living by providing us with quality, creative content. But, we don’t want to be seen as a dollar sign and not a human.
Podcasts, merchandise, tours, books, movies, and short films, what better way is there to express yourself, share, and offer ways for people to support you? It’s a dream job, and we collectively, as viewers and subscribers, applaud those who have made it their career. But is it losing the thing that separates YouTube from other media? YouTube is was connection, interaction, immediate responses . . . human.

How Many Followers Have You Interacted With This Week?

There are YouTubers with thousands of followers who never interact with them; they’re mute in their comment section, they don’t favorite, retweet, like, or even say hi (digitally) to their audience. Don’t steal the time, attention, loyalty, and hearts of people. Please know that your core audience and demographic are some of the most malleable, easily influenced minds; treat them fairly. You don’t have to reach every person, one person a day and that’s 365 lives you’ve touched in a year! All of this is voluntary, we don’t owe you anything and you don’t owe us, we know. But, if you’re going to put your work out into the world, and if we’re going to watch, spread your message, read your book, watch your movie, buy your products & merch, and listen to your podcast, some sincere gratitude would go so far that you’d never have to ask people to share your stuff again. They’d willingly do it without you even having to ask.
A three-second, free gesture means more to your followers than any profit you earn. People go crazy when someone they look up to retweets them or favorites their comment or picture. Relationship Marketing: cultivate connections, treat humans like humans and watch how willingly they’ll support and repay you. People want you to succeed, they want your book to be number, one, they are proud to watch you and be subscribed to your channel.
Retweet something, click on their IG account and like a picture, or when you’re bored, DM one of them and ask them how their day was. Be human, connect; the majority of them will never meet you in person, and that one gesture will mean more to them than you could ever imagine. Stay as connected as you can. You aren’t THAT busy.
Oh, and SAY THANK YOU! But only if you truly mean it.